Combining data-driven strategy with Indigenous values of trust, reciprocity, and community, Terra has a proven track record in Indigenous recruitment, relationship building, and revenue-growth strategies. With 20+ years’ experience spanning communications, consulting, and entrepreneurship, she is based in Tkaronto (Toronto) and is an MBA candidate at Toronto Metropolitan University. Terra is Cree-Métis (Scottish, Maskēko/Swampy Cree, Polish, French, Irish) with roots in Cumberland House, Saskatchewan (Treaty 5) and is a Red River Métis citizen. Her professional mission is to amplify Indigenous voices while fostering collaborations that drive positive change in the everyday lives of First Nations, Métis, and Inuit communities.