As Chief Brand Officer and Managing Director at MediaLink, Lena Petersen drives the company’s brand strategy and also leverages her deep expertise in integrated marketing to advise a diverse group of clients. Lena joined MediaLink in 2016 and has fortified its marketplace position as a one-of-a-kind consultancy in the media, marketing, and entertainment space and spans oversight of all marketing functions. Her success at differentiating and driving revenue for MediaLink helped capture the attention of Ascential plc, which acquired the firm in 2017. She also advises C-suite executives at brands, agencies, and media companies, shaping their influence and presence everywhere from the Boardroom to the stage. Lena’s expertise stems from her 20-year tenure working at Publicis Groupe, most recently as EVP, Products and Partnerships at Publicis Media (formerly SMG), where she orchestrated a series of industry-first marketing partnerships and alliances. Prior to her media role, Lena was responsible for marketing communications efforts at Leo Burnett globally and spent four years working as a press and policy expert for the Illinois House Minority Leader and later Speaker of the House.