Adriaan was part of the first group of 4 people hired to develop the business of Wish in Europe from scratch. He was eventually responsible for Business Development in the Benelux and Nordic countries, and involved in the hiring processes of all new EU hires to assess commercial capabilities. He then moved to FastSpring where he met Machiel, leaving as #1 on the EU sales leaderboard in his final quarter before co-founding Bluebird. He has a very direct approach, a strong work ethic and always has to win.