Frieda has many years of experience in international professional services Through various management roles, she has experienced what it is like to navigate between own teams and the greater importance of all stakeholders and the organisation in a complex international environment. In 2017, Frieda exchanged her Corporate carreer for entrepeneurship. Her experience with leaders has resulted in specialization in Onboarding new leaders. Like no other she understands what is needed to successfully integrate in a new role

The essence for Frieda is that the building of firm relationships with teams and all relevant stakeholders, in addition to managing the strategic agenda, is crucial to achieve increased results with regard to People, Business and Finance.

Frieda holds a degree in Organisationand Social Policy and has a Bachelors Degree in Hotel Management. She is also a certified coach.