Lic. Ricardo Francisco Migoya, graduated in marketing from the Universidad Católica, has a postgraduate degree in Strategic Management and Administration and a Master Internet Business at ISDI Mexico. Today he works as Managing Partner at Voyer International Mexico, Central America and the Andean Region, consulting Executive Search Member of Penrhyn International www.penrhyn.com. He is a professor of International Franchises and Business Reinvention at the Universidad Iberoamericana in CDMX, Mexico. And professor of Digital Culture at the University of Palermo, Argentina. He is a member of M + Plus, a Marketing Community and Forum in Mexico. Among its main achievements is the start up and development of new national and international businesses, strategic alliances and franchise processes in Latin America. Participates and supports the Voyer International advisory council in the development of new companies in the region.