Sam is a principal in True's London office, specializing in go-to-market leadership hires for B2B SaaS and enterprise software companies. His sub-sector expertise spans CRM, HCM, edtech, cybersecurity and RPA. Sam joined True following seven years at a private equity and VC focussed executive search firm, where he led CTO and commercial functional hiring, predominantly for European private equity portfolio companies undergoing major change. Sam graduated with an Master of Arts in history from Gonville & Caius College, Cambridge. Outside of work, Sam is a keen cyclist, tennis player and modern cinema enthusiast.