Cassab is an Administrator, graduated from PUC/Campinas, with a postgraduate degree in marketing and has completed various courses in the areas of behavior, development, and selection. He has been invited to give lectures on trends and career management for undergraduate and postgraduate courses at Unicamp. His career foundation was built in finance and operations in large multinational industries, and his career in human resources began in 2009 when he joined the Brazilian operation of one of the largest recruitment and selection companies in the sector. Cassab is one of the leading executives in specialized recruitment in Brazil, having led numerous hiring projects for national and multinational companies that are leaders in their sectors throughout his career. He is also trained as a “Coach” by the ICI – Integrated Coaching Institute, certified in the Hogan Tool, is a member of the Business Affairs Committee at AMCHAM Campinas, and serves as a Board Advisor for companies. Currently, Cassab is a Partner at EXEC.