With a broad background in marketing, fundraising and campaigning, Shabby has been communicating with consumer audiences since 2001 with experience in the private and not-for-profit sectors. Her experience spans financial institutions, fashion and publishing, as well as working for charities including Comic Relief, CARE International, WaterAid and Age UK. She has inspired individuals and organisations to support non-profits through a variety of channels, from TV advertising to digital, press and media. Shabby has led teams to deliver large-scale campaigns, including most recently the BBC covid19 fundraising campaign - The Big Night In - in partnership with BBC Children in Need which raised over £75m for UK causes. At CARE International she led on globalising the gender equality campaign, #March4Women, from a London-based march and rally of 200 people in 2012, to hundreds of thousands of people taking part in 45 countries in 2019. Shabby is a Board Director at Greenpeace UK, a volunteer mentor through Family Action and a Trustee for the Africa Advocacy Foundation.