Bas Zwart

My career has been built inside large and mid-sized, complex organisations undergoing constant structural change from a global consumer and healthcare multinational to advisory work with businesses navigating acquisition, integration, implementation and scale.

Across two decades, I’ve moved from hands-on change delivery to leading change as an enterprise capability. Building and running a global function of more than fifty change professionals supporting transformation across regions and business units. That experience has given me a particular expertise: diagnosing why well-designed transformations stall in the messy middle after the strategy is set and the operating model is drawn, but before the organisation has actually changed how it works. All of this always balancing the Science and Art driving behavioural change that realizes desired outcomes.

I’ve applied this across major implementations, integrations, shared-services build-outs, and enterprise-wide capability programmes, and I now bring that same diagnostic and execution rigor to a broader range of clients as part of Kennedy Fitch.