Before joining Hoffmann & Partner, Erik Bethkenhagen was Head of Marketing, Communications & HRM at a leading British mobility company. His responsibilities included the company's communicative brand launch in Germany, setting up marketing and HRM structures, and developing and recruiting management and specialist staff at the Stuttgart and Berlin locations. Before that, Bethkenhagen worked as Managing Director at Kienbaum for more than ten years. Here he was responsible for group marketing and managing the Kienbaum Communications agency.