Ph.D Essec, Doctor of Management Sciences from Paris Dauphine University, ITP graduate from IMD in Lausanne, Simon Nyeck is an eminent and recognized expert in the worlds of luxury and brands. Of Franco-American culture, Simon Nyeck is the current Academic Director of the MBA International Luxury Brand Management at Essec. He also regularly works in various foreign business schools, such as Bocconi University in Milan or Fudan University in Shanghai. It is at the same time through missions of Consulting or Research and Education that he makes the benefit of his recognized expertise in the management of luxury brands and brand extension strategies. In addition, author of numerous articles on consumer behavior in the luxury sector - and in particular male consumption behavior - a number of renowned journals regularly publish his work, including the Journal of Service Research, The European Retail Digest, The European Marketing Academy Conference, Sport Marketing Quarterly, Revue Française du Marketing,… Member of prestigious associations such as the American Marketing Association, the European Marketing Academy, the Association for Consumer Research and the Association Française de Marketing, Simon Nyeck works closely with the firm, in particular for the recruitment of senior executives. in the world of luxury that are regularly entrusted to us.