Rui Di is a partner in Caldwell’s Consumer, Retail & e-Commerce Practice and a member of the firm’s Dallas office. With more than 15 years of diverse experience in executive recruiting and talent strategy, she focuses primarily on general management and P&L ownership roles for Fortune 500 companies and small- to mid-cap private-equity backed organizations. Additionally, she has successfully placed executives in functional disciplines including marketing, sales, operations and supply chain, human capital, and data analytics. Experience Rui joined Caldwell from Korn Ferry, where she was a member of the firm’s Global Consumer Practice. Previously, she was with a premier hedge fund in Chicago, where she led the build-out of the firm’s first centralized data organization. A large part of the effort focused on the establishment of a new data center and the recruitment of more than 50 big data executives to the firm in less than a year. Rui began her executive search career at Heidrick & Struggles, where she built a solid reputation for outstanding execution and client partnership. Her early career includes human resources roles of increasing responsibility at top-tier companies that include Yahoo! and Jamba Juice, where she developed strong knowledge and practical experience in staffing, retention, budgeting and overall human resource strategies. Education Rui earned an MBA from Kellogg School of Management and received a BS in Business Administration from Washington University in St. Louis.