I am a true believer in making HR more evidence-based to improve decision-making. In the last 15 years, I established people analytics as a common practice within a large corporate organization. I have a proven track record in building various analytical services, ensuring their adoption within the organization, and enabling scarce analytical talents to grow in their roles. Next to my people analytics specialism, I was also part of the HR management team and consider myself a seasoned and all-round HR executive. Furthermore, I am an internationally recognized thought leader and a frequent speaker at HR and people analytics-related conferences. Currently, I am also pursuing a Ph.D. focusing on the adoption and institutionalization of people analytics.