Rocío Álvarez de las Asturias

Rocío Álvarez de las Asturias holds a degree in Business Administration from CEU Luis Vives University and has completed the Executive Program in Fashion Business Management (PADEM) offered by ISEM Fashion Business School (University of Navarra).

She has over 20 years of experience in strategy, marketing, and digital transformation, with a distinguished career at the Telefónica Group, where she participated in key projects related to international expansion and business development.

She subsequently began working as a mentor and strategic advisor in the entrepreneurial ecosystem, collaborating with various academic institutions and accelerator programs.

She joined Euromanager as a consultant in January 2026.

Rocío speaks Spanish and English.