Biography
Built and led $1.4B Royal Nedlloyd division to #6 position globally, through international mergers. As Managing Director and Executive Committee member, successfully integrated four business units with declining revenues and spiraling costs. Aligned under one management structure, closed eight branch offices, and downsized 540 staff and 45 management. Raised return on capital employed to 10% from <5%>, and return on sales to 3% - high for industry.
Led complete turnaround of $100M Dun & Bradstreet division of business-information, receivables-management and database marketing. As Executive VP Europe, recruited to address decline in customer base down to 20,000, halting and reversing decreasing annual revenues and operating losses and turnover of four GMs in six years. Eliminated multiple management layers; reduced branch office operations/overhead by 95% (72 offices to 4); increased revenue growth of more than 100% in four years; generated 8% profit margin; and re-built customer base to 42,000 (30% former customers). Built technology center from scratch in the former GDR.
Grew Swedish Match North American consumer market share 49%, to $410M from $180M. As Area Director North America and U.S. CEO, grew U.S. market share 133%, to near 50% (max allowed by U.S. Consent Decree); grew Canada market share 167%, to 75% from $30M to $48M. Recruited to turnaround flat sales, overcapacity, and disparate levels of successes/failures. Completely re-engineered entire North American operations, marketing strategies, manufacturing, leadership team, and supporting ad and PR agencies. Increased consumer product ROA to 27%.
Achieved breakthrough for RJR/Nabisco in doubling global market penetration with Camel product. As International Brand Director, developed comprehensive head-to-head campaign targeting #1 competitor Marlboro product. Established Camel brand as #1 foreign brand in Japan (zero presence heretofore). Developed comprehensive executive summary / recommendation, for Camel activities including branding, positioning, advertising, image transfer, blending, packaging, trademark, pricing strategies, and discounting.