Tony Weckström

Tony is a senior commercial leader with over 20 years of experience in executive leadership roles across the Nordic region.

He has repeatedly built, led, and scaled national organizations as Country Manager or equivalent, with full P&L responsibility and end-to-end accountability for strategy, performance, and organization. He has worked closely with boards and management teams to drive sustainable growth in product- and service-based businesses.

Most recently, he has led a Nordic country organization, with responsibility for setting commercial direction, developing the organization, and delivering results. His experience spans retail and omnichannel business, sporting goods, marine-related markets, and international partnerships.

Tony brings broad cross-industry insight from market entries, growth phases, and turnaround situations. He is valued for his strategic clarity, commercial judgment, and ability to both challenge and support leadership teams.

Fluent in Finnish, Swedish, and English, he combines deep Nordic market understanding with an international perspective when working with boards and executives on strategy, leadership, and execution.