I am a senior commercial executive with +15 years demonstrated history of working in the sporting goods-, fashion- & workwear industry. In my latest 4 years, I have been CEO & Managing Director.​ I have extensive experience within national and international organisational leadership and development, as well as cross channel (B2B & B2C) strategy development and implementation.​ I have a passion for growing people and business alongside each other, and I value honesty and transparency in any relation.