Management consultant with a focus on innovation & people in the world of work Bettina Redl has been a partner at Liebich & Partner since 2020. She supports companies in the development and implementation of innovation strategies, product and process innovations, and the creation of a sustainable innovation culture. Her focus is on the systematic introduction of innovations, business model development, and the creation of future-proof companies. Bettina Redl brings extensive experience in innovation management and digital transformation. Her expertise includes initiating and supporting change processes as well as developing leaders and teams, because sustainable and long-term innovation is impossible without people. Her entrepreneurial experience and in-depth expertise in marketing and project management across various sectors and industries round out her profile. Bettina Redl has founded and co-founded several startups. She holds a degree in business administration from the DHBW (German Cooperative State University) and an MBA from HHL.