In his younger years, Umut was a driven recruiter at a publicly traded company. Their approach yielded good results, but it wasn't working. There was a better way. Umut saw an opening in the market. So, in 2010, he founded Finest People. He focused on recruiting highly educated and experienced sales and marketing specialists within the digital media and online market. Umut strives for long-term relationships with all stakeholders, not just clients and candidates, but also his staff. The contribution this makes to the intrinsic motivation of his consultants has led to the unique position Finest People holds in this market today.