Rui Guedes de Quinhones joined EMA Partners in 2019 as Country Partner for Portugal. He has extensive experience in Strategic Development, Leadership & Organizational Assessment across several industries, such as Consumer, Retail & Services, Technology, Marcom, Government & Not-for-Profit, Healthcare and Financial Services. Known for his role in the Not-For-Profit sector, Rui worked as Vice President of one of the largest social centers in the country and as President of the Portuguese Association of Cycling Without Age in Portugal, a popular movement started in 2012. Rui has a law degree from Universidade Autonoma de Lisboa and is a Post Graduate in Digital Marketing and Social Media from ISEG Business School.