Matthew Lawford

Throughout Matt’s career, he has focused predominantly on tax recruitment, building and leading high-performing teams and partnering with a broad range of clients across industry and practice.
Having established a strong reputation for his deep market knowledge and relationship‑driven approach, Matt is now taking personal ownership of Pure’s Consumer & Retail tax portfolio. In this role, he works closely with senior leaders across the sector, advising on talent strategy and delivering specialist tax hires. Alongside this, he is committed to growing and developing the wider In-House C\&I tax team, with a focus on creating a collaborative, high-impact practice that supports clients’ evolving needs.

Known for his transparent communication style and long‑term partnership mindset, Matt takes pride in offering an insightful, consultative service grounded in years of market expertise. He is passionate about building lasting relationships and helping organisations navigate the increasingly complex tax landscape with confidence.