Tara is a Partner and Dedicated Lead of Grace Blue’s Media Practice. Tara started her media sales career in women’s magazines at Hearst. She soon followed her desire to learn more about the business side of publishing and left to work on the launch of Shine magazine, followed by the launch of Eve magazine at BBC Worldwide. With a year off to travel she returned to London to be Head of Advertising at Wallpaper* magazine, overseeing global ad sales. Seeing the opportunity to leverage the Wallpaper* brand for creative partnerships, Tara then set up and led the in-house creative agency, Wallpaper* Bespoke. In 2016, Tara managed a successful crowdfunding campaign and launched a wearable tech business, Emel and Aris, bringing the world’s first luxury heated coat to an international market. A Londoner with an Irish soul, Tara lives near Richmond Park with her husband and three boys.