Asma Alaoui provides well-founded knowledge and recruiting expertise of CEOs and Board level Directors in sectors such as automotive, manufacturing, technology, B2B and B2C service providers. She has been working in a number of top management positions at international companies in Europe and the USA.

Educated in Europe with an Anglo-Saxon MBA, Asma has a deep understanding of the cultural dimension in recruiting. She is also reputed as successful opinion leader with a far-reaching personal and professional network in Morocco and Africa.