Eddy is an Associate Director in the psd Global Sports Practice, specialising in senior management and Executive level appointments across the Sports sector. After an earlier career working in the Big Four, Eddy joined psd in 2019, operating exclusively within the Global Sports practice. Eddy has an excellent understanding of the sports market, with a particular focus on Rightsholders, Agency, Media and Tech organisations. He is a graduate of Loughborough University.